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Strategy
Brand Positioning. Brand Architecture. New Product Development. Research.

Naming
International Naming. Domain and Trademark Check-up.

Design
Corporate Identity. Visual Language. Print and Collateral. Web. Multimedia. Tradeshows and Events. Packaging. Promotions.

Communications
Brand Launches. Presentations. Marketing Campaigns. Messaging Strategies. Content and Guidelines.

Interactive
360 Web-Strategy, Websites, Digitla Brand Management and Full Cycle Development.

  learn
explore
research
value
  investigate targets, goals, challenges, key audiences         
answer basic questions: who you are, what do you do,
define where do you want to go

  focus
enhance
stand-out
  explore and map the competition                                         
develop your unique market segment
differentiate. build a stand-out concept

  formulate
visualise
write
design
  we believe in simple, sharp visual and emotional symbols.
we draft your Original ID (logo, slogan, image).
we aim for your success and build solutions to fit the path

  apply
test
launch
re-create
 

launch horizontally across all channels
deploy through all organization levels
get to the client right. create desired brand impression
Manage and collect feedback. Plan improve

 

 
   
 
 

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Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)

Public Transport Brands
We recently been hired to brand 2 new public transport supplier in Israel. The job included building a consumer-oriented brands in a market used to monopoly giants. See client pages for "Afikim"

What we read...
Storytelling; Branding in Practice

Brands of the future should use stone-age methods - tell a simple and inspiring story. This is the basic of authors Fog, Budtz and Yakaboylu claim for brand success in Storytelling a book that has the right energy to change companies view of their brands and business. A simple 5-parts model gives the structure and method to build the right story for your brand. Useful! Insightful!