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SLP
Israel and USA |
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Maskit Suites & Spa |
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Maskit Suites & Spa is a private boutique hotel located at the North-Western shore of Israel. The challenge was to position the new name in the crowded domestic-tourism market of small hotels and B&B institutes, locating it in the highest prime, top-quality tier of the market. Project included full communication strategy , a turnkey branding, both in the media and at the hotel grounds and launching a new web-experience, reflecting the unique qualities of the place.
Art Directing and Design by Shai Vardi |
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Follow us on twitter
Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Public Transport Brands
We recently been hired to brand 2 new public transport supplier in Israel. The job included building a consumer-oriented brands in a market used to monopoly giants. See client pages for "Afikim"
What we read...
Storytelling; Branding in Practice
Brands of the future should use stone-age methods - tell a simple and inspiring story. This is the basic of authors Fog, Budtz and Yakaboylu claim for brand success in Storytelling, a book that has the right energy to change companies view of their brands and business. A simple 5-parts model gives the structure and method to build the right story for your brand. Useful! Insightful! |
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