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SLP
Israel and USA |
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UTi Logistics Israel |
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A new merge of major players in the logistics services market in Israel (Transclal Trade and Newlog), UTi Israel is the new brand the American giant recently built in the local market. Aimed to take over more than 25% of market share, the new merge presented great challenges of brand build-up and awareness. nobi was called to create a mixture of a "new, dynamic player" and "An American-based stable structure": nobi services: New Corporate ID, Marketing tools (Presentations, Brochures and Press Kits, High level Web design and more)
Design by Shai Vardi |
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Follow us on twitter
Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Public Transport Brands
We recently been hired to brand 2 new public transport supplier in Israel. The job included building a consumer-oriented brands in a market used to monopoly giants. See client pages for "Afikim"
What we read...
Storytelling; Branding in Practice
Brands of the future should use stone-age methods - tell a simple and inspiring story. This is the basic of authors Fog, Budtz and Yakaboylu claim for brand success in Storytelling, a book that has the right energy to change companies view of their brands and business. A simple 5-parts model gives the structure and method to build the right story for your brand. Useful! Insightful! |
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