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SLP
Israel and USA |
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First Ukrainian Development |
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A Kyiv based real estate development company, FUD is among the Ukraine's largest real estate companies. In 2006 nobi handled the re-branding of the company with a view toward its 2007 plans for either an IPO, or the introduction of a strategic investor. The concept of the new brand included addressing the financial markets of Western Europe.
Our main emphasis was on achieving differentiation and prominence in the highly competitive Eastern European real estate market targeting Western Europe. The company's assets and prestigious projects, valued at over a billion dollars, had to be reflected in the brand, adding power to its image and to its new identity.
Solution included: Brand Strategy , New identity development, IR marketing solutions, web-site identity
Art Directors: Noam Geva & Ayala Eylat |
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Follow us on twitter
Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Public Transport Brands
We recently been hired to brand 2 new public transport supplier in Israel. The job included building a consumer-oriented brands in a market used to monopoly giants. See client pages for "Afikim"
What we read...
Storytelling; Branding in Practice
Brands of the future should use stone-age methods - tell a simple and inspiring story. This is the basic of authors Fog, Budtz and Yakaboylu claim for brand success in Storytelling, a book that has the right energy to change companies view of their brands and business. A simple 5-parts model gives the structure and method to build the right story for your brand. Useful! Insightful! |
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