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SLP
Israel and USA |
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Elbit Systems - ORIA |
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ORIA, A woman warrior in ancient Greece, was our name for Elbit's new avionics system for business jets in USA. We first gave the business unit a "mission-statement" - 'bettering the skies', which gave the business unit a marketing shell.
Project included; brand and marketing strategy, corporate ID design and copy-writing and supervising the design and production of booths for conferences and international air-shows. |
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Follow us on twitter
Hanoch Rabinovitz blog:
Brands, Web and Beyond (Hebrew)
Public Transport Brands
We recently been hired to brand 2 new public transport supplier in Israel. The job included building a consumer-oriented brands in a market used to monopoly giants. See client pages for "Afikim"
What we read...
Storytelling; Branding in Practice
Brands of the future should use stone-age methods - tell a simple and inspiring story. This is the basic of authors Fog, Budtz and Yakaboylu claim for brand success in Storytelling, a book that has the right energy to change companies view of their brands and business. A simple 5-parts model gives the structure and method to build the right story for your brand. Useful! Insightful! |
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